New BLANCO products revealed at IDS 2018 in a mid-century modern booth design




The Interior Design Show in Toronto has been a creative hub for over 20 years, bringing together some of North America’s most innovative designers and brands. BLANCO is honoured to be a legacy partner of this show, bringing exclusive product experiences to the design community and our design savvy end users for over a decade. At this year’s show we unveiled our new product lineup for 2018 in a beautiful booth inspired by mid-century modern architecture – designed by the creative team at Arc & Co Collective.

At IDS18, we also introduced “All in the Details” – The BLANCO SILGRANIT® Story – a printed piece of literature that shares a behind-the-scenes, in-depth look at how our beautiful, Canadian-made SILGRANIT® material is made. This new story book was showcased within an interactive space where people could learn about the manufacturing process by touching and experiencing SILGRANIT® first hand, in various shapes and forms.

In this video, also hear from the following experts:

• Designer Alykhan Velji discusses core elements of mid-century modern design
• Garth Wallin, President of BLANCO Canada Inc. talks about BLANCO’s new “All in the Details” SILGRANIT campaign
• Karen Kang, National Director of IDS Canada shares show details and what makes this show so special

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